Wine selfie campaign for Denner
Vizner Borel asks wine customers to pose with their favorite wine for Denner.
Vizner Borel's campaign for Denner wine, which has been running since 2013 (Werbewoche.ch reported) will continue in the fall of 2015. The centerpiece is an online promotion in which Denner wine customers are asked to post a selfie with their favorite wine and a comment to the website Denner selfie post.
Posters, banners and POS measures are used to publicize the promotion. Two existing TV/cinema commercials are also being used again for Denner wines.
Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (text), Irene Stutz (consulting), Michael à Porta (wetalkwithyou), Nina Rolle (JBW Media).
