Feminine primal instinct

Print Gucci knows women as well as shampoo producer Charles Worthington, because there are a few rules of behaviour that the female sex has internalized and that are always popular in campaigns: Firstly, they throw themselves at men's feet as if hypnotized (usually the covers also fall off as if by magic), and secondly, they pull each other's hair out. Intelligence plays no role here. Otherwise every woman would probably boycott Worthington products, at least after reading the small print on the advertisement. It says: "Charles Worthington brings a complete range of haircare products from the salon to your bathroom. Unfortunately, with the great-looking hair comes green-eyed monsters." If that's not a case for Ed Fagan: a shampoo that turns women into monsters. Better to fall in front of a man's Gucci suit with unwashed hair - or not at all. (ck)