Change in marketing management at Universal
At the end of December, Paul Fischli, Head of Marketing at Universal Pictures International Switzerland, will officially step down from his long-standing position and retire. He will be succeeded by Reto Philipp.
For the past 18 years, Paul Fischli has been responsible for the launch campaigns of Universal's and Paramount Pictures' theatrical films. "With Paul Fischli, we are leaving an extremely competent, experienced marketing professional and profound connoisseur of the film scene. With his work, he has shaped the great success of Universal films in Swiss cinemas and launched blockbusters as well as sophisticated studio films with the appropriate campaigns," explains Managing Director Emin Soysaler on Paul Fischli's departure.
Reto Philipp (pictured) will succeed him as Marketing Director at Universal Pictures International Switzerland on December 1, 2015. Philipp started his career in the film industry in April 2004 as Catalogue Product Manager at Universal Pictures Switzerland, Universal's home entertainment distributor, and was promoted to General Manager Switzerland in 2007. Since the beginning of this year, he has additionally headed the marketing department of Universal Pictures Home Entertainment, based in Hamburg, as Regional Marketing Director GAS.
