Change at the top of Microsoft Advertising
Vanessa Marr has been the new Country Manager for Microsoft Advertising Switzerland since early November 2014. The 38-year-old succeeds Arend Hendriks, who is taking on a cross-functional role as Sales Specialist within Microsoft Advertising Western Europe.
In her new role, Marr is responsible for the strategic and operational management and further development of the globally active marketer of digital advertising space in Switzerland. The Microsoft Advertising network offers innovative and digital marketing solutions to advertisers and agencies via the MSN, Xbox, Outlook.com, Skype & Bing platforms as well as via mobile devices and performance networks.
Vanessa Marr has twelve years of experience in the marketing and communications industry, joining Microsoft in 2009 and progressing through various consumer marketing and business operations roles within the Consumer & Online Business Unit. Prior to joining Microsoft, she was responsible for market media research and communications at Goldbach Audience. Another station of Marr, who holds a master's degree in journalism and sociology from the University of Zurich, was the research department of SRG SSR.
"In recent years, Vanessa Marr has very successfully developed and decisively shaped the product area around Consumer Apps & Services at Microsoft. However, she not only has in-depth experience in consumer marketing, but is also a proven and experienced expert with many years of profound know-how in digital media research and in the increasingly important area of analytics & business intelligence," says Mascha Driessen, Regional Lead Advertising & Online at Microsoft, welcoming the new woman at the top.
