Fair advertising website
For the symbolic fee of a Lake Zurich cruise, the agency at the airport realized the new website of the Swiss Fairness Commission. It simplifies the entry of complaints and the search for information on unfair competition.
Every year, private individuals, companies and organizations file numerous complaints against advertisements, posters, TV spots, YouTube films or other advertising subjects. In the future, they will be able to voice their objections to aggressive, discriminatory or otherwise unfair commercial communication even more easily and directly. Two clicks on Fair-advertising.ch and the complaint form can be filled out online.
On the website, the media, lawyers and interested parties can also find all important information about the Fairness Commission, such as the principles "Fairness in Commercial Communication", all activity reports since 1995 and the collected media releases since 2001. For the first time, all chamber members as well as all technical experts who put their industry-specific know-how at the service of fair advertising without compensation are also listed by name.
Through the mediation of BSW leading swiss agencies, the agency at the airport took on the graphic and technical relaunch of the website for the symbolic fee of a Lake Zurich tour with lunch.
