Webguerillas: Live social media reportage for Audi

Didier Cuche was one of the most successful Swiss skiers of all time. In 2012, he skied his last World Cup race. But that didn't mean he swore off high speeds - on the contrary: Cuche has since acquired an international racing driver's license and drove a car race for Audi for the first time: the Nürburg 1000 on the occasion of the Blancpain Endurance Series. He thus complemented the Swiss team of Rahel Frey and Nico Müller in the six-hour race. Unfortunately, the weather was not kind to them: Rahel Frey retired after spinning before Didier Cuche could even drive. But that's not the end of his second career, that much can be revealed: It will soon continue. Webguerillas Zurich was also at the start and reported live from the "Mission Cuche".

The full-service agency for digital marketing was on site with a film and photo team and reported on the Facebook page of Audi Switzerland Facebook.com/audiswitzerland from qualifying and race.

Thanks to the hard work of everyone involved, the team was able to regularly entertain and inform the Audi community during the weekend with film and photo posts and offer added value for all fans who were not on site.

Responsible at Audi in Switzerland (Amag): Katja Cramer (PR/Communications). Responsible at Webguerillas: Dino Ceccato (overall responsibility), Philipp Pongracz (project management, photo), Ryan Daynes (creative director), Simon Kümin (text/concept), Remo Eisner (photo), Indivisuelles (film).