Webguerillas: One100 new in the portfolio
Webguerillas is the new agency for the One100 savings platform. The advertisers from Stauffacher won out against four competitors in a two-stage pitch process.
One100 is part of an innovation and growth initiative launched by the Swiss Life insurance group two years ago. The aim of this initiative is to develop new approaches and forward-looking models that will enable Swiss Life to evolve from a pure life insurer into a provider of comprehensive pension and financial solutions. The One100 platform helps young people to achieve their financial goals, as detailed in a press release. Users can create savings goals, visualize them and share them with friends. Webguerillas was commissioned to develop a campaign to accompany the launch from the beta test through to the major rollout. The first measures can be seen from the end of August.
