Weber Harbeke advertises Lancia Delta test weekends on the radio with travel recall
You can now test drive the Lancia Delta for an entire weekend. It’s such a long time that it’s easy to forget to bring it back to the dealer on Monday. That’s the basic idea behind the radio spot that Weber Harbeke Partners created for Lancia.
The spot will be heard throughout Switzerland from midweek, for the first time on November 4. In it, people who have obviously forgotten to do so are asked to return soon from their test drive. The campaign is supported by advertisements and a flyer.
Responsible at Fiat Automobiles Switzerland SA, Zurich: Rudolf Schoch, (Marketing Manager), Maurizio Melzi (Marketing Communication), Director Giusi Brullo (Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac, Angela Zgraggen (Consulting), Christian Sidow (Text/Direction), Priska Meyer (Art Direction), Ramon Aemmer (Graphics).Sound Studio: Selmi-Tonstudio, Zurich. Producer: Christof Grunder, Renzo Selmi. Narrators: Jeannette Eggenschwiler, Heiner Hitz.
To the spot
Responsible at Fiat Automobiles Switzerland SA, Zurich: Rudolf Schoch, (Marketing Manager), Maurizio Melzi (Marketing Communication), Director Giusi Brullo (Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke (CD), Giovanni Pucci, Christina Zvecevac, Angela Zgraggen (Consulting), Christian Sidow (Text/Direction), Priska Meyer (Art Direction), Ramon Aemmer (Graphics).Sound Studio: Selmi-Tonstudio, Zurich. Producer: Christof Grunder, Renzo Selmi. Narrators: Jeannette Eggenschwiler, Heiner Hitz.
To the spot
