Weber Harbeke: Lancia has never been seen like this before
Weber Harbeke Partners launched the new Lancia models Thema and Voyager for Fiat Automobiles Switzerland.
What has long been a topic in the business press and the automotive media has now taken shape: The merger of Lancia and Chrysler. Spearhead of this New Lancia are the two new models Lancia topic and Lancia Voyager. With the launch Lancia assigned, as already with the introduction of the again five-door New Ypsilon, the agency Weber Harbeke partners.
In collaboration with Armando Testa, Italy's largest independent advertising agency, Weber Harbeke Partners coordinates and implements Lancia's presence in Switzerland. Advertisements, posters, POS material and online measures are used as advertising media.
Responsible at Fiat Automobiles Switzerland, Zurich: Guy Nelson (Overall Responsibility), Rudolf Schoch (Brand Manager), Claudia Meyer (Director Brands Marketing Communication), Mirco Cardinale (Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke, Max Weber (CD), Giovanni Pucci, Sigrid Baumann (consulting), Christian Sidow (text adaptation), Eddie Walker (DTP).
