Weber Harbeke says "Typically Ziircher!" for Unique

 
Switzerland's largest and most important airport wants to communicate its advantages more clearly. A campaign by Zurich advertising agency Weber Harbeke is now intended to emphasize the attractiveness of the services and destinations on offer in the wider catchment area. In doing so, the creatives are paying special attention to regional characteristics: In the campaign already launched in the Basel area, the clear inferiority of Euro-Airport Basel is made fun of in the purest Baaseldytsch. The "Flughafe Ziiri" offers 100 more direct destinations.responsible at Weber Harbeke:
CD: Thomas Harbeke, Max Weber; Text: Christian Sidow, Marc Schwitter; AD: Jürg Ernst; Graphics: Sibill Zellweger, Michael Kälin; Consulting: Karin Both.