Weber Harbeke: Smokers bathe in happiness
The Grand Casino Baden has had separate smoking areas since May 1. Weber Harbeke Partners developed a poster design for this with Anouk Manser.
The motif combines smoking with a moment of happiness in the casino and thus joins the previous "Baden im Glück" campaign. Swiss model Anouk Manser, who has already strutted down the world's catwalks for Giorgio Armani and Laura Biagiotti, was recruited as the face of the campaign. The photographs were taken by Hanspeter Schneider, a photographer with Swiss roots. The smoking motif can be seen on posters in the Aargau and Zurich regions from May 10.
Responsible at Grand Casino Baden: Detlef Brose (CEO), Susann Knöpfel (Head of Marketing). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci (consultant), Ramon Aemmer (graphics), Christian Sidow (text). Photo: Hanspeter Schneider. Model: Anouk Manser, Visage.
