Weber Harbeke Partners: New beverage launched for Valora
Weber Harbeke Partners is launching an alcoholic sweet drink for Valora—one that still needed a name.
In addition to ok.- energy drinks, mineral water, and beer, there are now four colorful aluminum bottles on the shelves of Avec. and K Kiosk: ok.- Dizzer, fruity drinks with 4.7 % alcohol by volume. As a "sweet drink based on fruit wine" with just 4.7 % alcohol by volume, it is not considered an alcopop. That's why the Weber Harbeke Partners agency immediately invented its own product name: "Dizzler", derived from the English "dizzy" for "dizzy".
The packaging, developed and designed by Weber Harbeke Partners, also stands out from the Alkopop competition. The exotic flavors of ok.- Dizzler, such as Caipiriña/Coconut, Lime/Curaçao, Raspberry/Feijoa, and Passion Fruit, are not in glass bottles but in lightweight, brushed aluminum.
Responsible at Valora Switzerland: Helmut Wenzel (Category Manager), Rita Vozarov (Marketing), Jana Zimmermann (Advertising and Sales Promotion). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Giovanni Pucci, Diana Portmann (consulting), Marcel Fässler, Ramon Aemmer (AD), Christian Sidow (text).
