Weber Harbeke Partners continues campaign for Swiss Ice Hockey
The Weber Harbeke Partners agency has further developed last year's campaign for Swiss Ice Hockey. The new campaign conveys the passion for ice hockey through player portraits framed by flames.
Since yesterday, fiery posters have been shining in the greater Rapperswil region. In large-format F-12 posters, on match posters and on e-boards, national striker Thierry Paterlini is advertising the national ice hockey team's home game on November 4. Posters tailored to the region were designed with seven players for all home games.
Weber Harbeke Partners, the Zurich-based campaign agency of Swiss Ice Hockey, has further developed last year's concept and further emotionalized the concept of close-up portraits. Surrounded by flames, the national players advertise the respective game with accurate, sometimes provocative statements. The focus is still on the idea of making the national team players more tangible and the faces more widely known to the public. As a further message, viewers are provided with detailed information on the respective international match.
The portraits were taken by Gian Paul Lozza, who has photographed world-class sports stars such as Bode Miller, Didier Cuche, Nicolas Müller and Philippe Senderos.
Responsible at Swiss Ice Hockey: Alain Kappeler, Bianca Kappeler, Lukas Hammer. Responsible at Weber Harbeke Partners: Karin Both, Priska Meier, Christian Sidow, Max Weber & Thomas Harbeke (Creative Directors).
> To the subjects as PDF
Weber Harbeke Partners, the Zurich-based campaign agency of Swiss Ice Hockey, has further developed last year's concept and further emotionalized the concept of close-up portraits. Surrounded by flames, the national players advertise the respective game with accurate, sometimes provocative statements. The focus is still on the idea of making the national team players more tangible and the faces more widely known to the public. As a further message, viewers are provided with detailed information on the respective international match.
The portraits were taken by Gian Paul Lozza, who has photographed world-class sports stars such as Bode Miller, Didier Cuche, Nicolas Müller and Philippe Senderos.
Responsible at Swiss Ice Hockey: Alain Kappeler, Bianca Kappeler, Lukas Hammer. Responsible at Weber Harbeke Partners: Karin Both, Priska Meier, Christian Sidow, Max Weber & Thomas Harbeke (Creative Directors).
> To the subjects as PDF
