Weber Harbeke: New talent for Migros
Weber Harbeke Partners is recruiting apprentices for Migros. To highlight both the benefits and the requirements of an apprenticeship with the Migros Group, the advertising agency has organized Switzerland’s largest casting call.
The creative minds at Weber Harbeke Partners have staged the largest casting in Switzerland for Migros. This unusual way of selecting apprenticeships is intended to publicize the advantages and requirements of basic training at the orange giant. The casting will appear under the name "New Talents", with its own logo and a consistent corporate design. From now on, advertisements throughout Switzerland will appear on store posters, in the Internet and a brochure looking for new talent.
Every year, over 1,000 young people start their careers with the Migros Group - in sales outlets and in industrial and service companies such as Jowa, Hotelplan and Denner. More than 40 professions can be learned, from meat specialist to businesswoman to poultry farmer.
Every year, over 1,000 young people start their careers with the Migros Group - in sales outlets and in industrial and service companies such as Jowa, Hotelplan and Denner. More than 40 professions can be learned, from meat specialist to businesswoman to poultry farmer.
Responsible at the Federation of Migros Cooperatives, Zurich: Edith Rutschmann (Head of Vocational Training Coordination at the Migros Group). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Christian Sidow (text), Alexis Saile (AD), Michael Kaelin, Sibill Zellweger (graphics), Karin Both (consulting). Photos: Jonas Kuhn, Zurich.
