Web2com: Online advertising continues to grow strongly

After reaching the highest October value since 2001, November also achieved an excellent value. The November index of Web2com AG rose by 4.8 points to 143.3 points. As the figures for December also promise good results, online advertising will perform excellently in 2006. Online spending increased massively last year. In Germany, it is even assumed that the trend in media spending in 2007 will be in favor of Internet advertising and clearly at the expense of traditional media. According to Norman Wagner, Director of Marketing and Sales at Thomson Media Control, German companies will invest 80 percent of their advertising budget in Internet advertising and 20 percent in traditional advertising in the future.
PubliGroupe's advertising marketer Web2com is also launching a white paper on "Streaming Video Ads". The most important findings on the topics of "online video" and "online advertising with TV commercials" and, in particular, data for Switzerland are compiled on over 40 pages. The paper is aimed at all those who would like to deepen their knowledge of the new advertising opportunities offered by the Internet as a communication channel. The publication is available in German and can be ordered via the online form www.web2com.ch/streaming.