Web2com: Index closes at 147.1 points

Web2com's Online Advertising Index also made considerable gains in December. It rose by 3.8 points to 147.1 points. According to Media Focus, Internet advertising accounted for 1.4 percent of the total Swiss advertising pie in 2006. This corresponds to an increase of 44 percent compared to 2005, as Publigroupe subsidiary Web2com announced on Wednesday. The future forecast for online advertising can also be seen as very positive. In its publication Advertising Expenditure Forecasts, the media agency group Zenith Optimedia predicts that global spending on online advertising will increase by 28.2 percent in 2007. This means that the share of online spending in total advertising expenditure will increase from the current 5.8 percent to 8.6 percent by 2009.
The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It is therefore intended to show how internet advertising is developing in Switzerland.