Web 2.0 for Swiss companies

 
Internet Reto Hartinger wants to take away companies' fear of user-generated content. 
WW: Web 2.0 is changing user behavior. What does this mean for companies and their brands?Reto Hartinger:
User-generated content will occupy companies more and more. They need to ask themselves how they want to open up to the online audience. Today, we can already see that content and comments from bloggers have a significant influence on the choice of topics by editorial teams.
Aren't this trend and Web 2.0 being overestimated? We cannot escape this development. There are many examples that show that communities are becoming more important for companies. Companies are opening up, having their products evaluated and thus gaining important knowledge to develop innovations. Even in Switzerland, nobody can escape this trend.
What makes communities so valuable? Let's take the example of Facebook, a US community platform. In terms of technology, it is not difficult to replicate the website. It would cost very little to develop. But Facebook was valued at 15 billion dollars. It is not the technology that has its price. Nor is it the content, but the users who spend their time on the website and network there.
Are there any Swiss examples that work in a similar way to Facebook? There are still few sites in Switzerland that have experience with the participatory network. The operators of Travel.ch and Facts.ch are Swiss role models. The operators of these platforms will be speaking about their experiences at the upcoming Internet Briefing Conference.
The Swiss experts will talk about their experiences with online comments and the discussion culture of online communities. They will also talk about how to gain a critical mass of users for a project in Switzerland.
Interview: Editorial office
Club of Internet managersAt the Internet briefing events
is where the Swiss Internet Guild meets. Anyone who manages Internet projects at management level is a member. The club sees itself as an experience-sharing group that meets monthly to discuss relevant Internet topics. The club has around 500 members.
Next conference:
"User Generated Content - No fear of the customer". The participatory web offers great opportunities. Users are becoming more committed to the site. They therefore come back more often: they evaluate offers, generate content themselves and thus make the sites more valuable. This also brings with it new problems. Four speakers from
renowned Swiss websites show what problems and successes they have.
Date:
22. 11. 2007Time:
15.00 - 19.15 Location:
NZZ, FalkenstrasseCosts:
Fr. 95.- for members, Fr. 240.- for non-members
Read more
here