We Get Social Media creates new appearance for Livique and Lumimart

The two Coop brands Livique and Lumimart show that furniture stores can also break new ground in the digital space. Since the beginning of the year, the two brands have been presenting themselves with a revamped social media presence that consistently focuses on visual quality, lightness and interaction.

The new appearance was conceived by the Zurich agency, which developed an independent, Instagram-compatible design for both brands. The approach deliberately breaks with classic interior design conventions and focuses on imagery that combines everyday aesthetics and humor.

"We wanted to create an appearance that stands out but doesn't impose - as easy as a Sunday afternoon in your favorite armchair," says Eliano Carluccio, Managing Director of the agency responsible. The focus is less on products and more on moods: Spaces, light and attitude to life become narrative motifs.

The new style is paying off: The Livique and Lumimart communities are growing continuously and the two brands are increasingly being recognized as inspiring voices in the Swiss home and lifestyle cosmos.

After six months, the companies are also drawing a positive balance. "For us, Instagram is not a channel, but a space for exchange, style and inspiration," say the social teams.

With the new website, Livique and Lumimart are making it clear that social media in the furnishing market has long been more than just advertising - it is a place where brands show attitude and customers become part of a shared design culture.