Wave designs launch campaign for Botarin
The Lucerne-based agency Wave has created a visual identity for the launch of Access Health Care’s Botarin skincare line. With the tagline «Creams Instead of Injections,» the ad campaign will be featured primarily in women’s magazines, in BTL activities, and at numerous events as part of the first wave of the campaign.
The Lucerne agency Wave has created a visual identity for the launch of Access Health Care's Botarin facial care line. With the claim "Cremen statt Spritzen" ("Creams instead of injections"), the subjects are being used in a first wave primarily in women's magazines, at BTL activities and at numerous events. Advertisements, panels, POS and competition cards are used as advertising media.
Responsible at Wave-Advertising, Lucerne: Peter Frey text/concept, Klaus Fiebiger (consulting).
Responsible at Wave-Advertising, Lucerne: Peter Frey text/concept, Klaus Fiebiger (consulting).
