Wave: Three nuts for 4B windows
The Lucerne-based agency Wave has once again featured animals in its new summer campaign for B Fenster. Following a winter campaign featuring polar bears, a squirrel takes center stage in the current campaign.
For the new summer campaign for B Fenster, the Lucerne agency Wave has once again opted for animal motifs. After a winter campaign with polar bears, a squirrel plays the leading role in the current campaign. The subject with the three nuts is intended to illustrate the squirrel's precautionary tactics, the agency explained in a press release. Under the slogan "It pays to take precautions", the campaign is intended to appeal to homeowners and draw attention to the three free comfort packages from 4B Fenster. The campaign includes various advertising materials such as advertisements, flyers, streetcar hangers and rail posters.
The agency has also designed an advertising campaign for the new 4B Rennovation window with FSC-certified wood. Under the slogan "Investing correctly for generations", the toddler playing with wooden building blocks stands for the contribution to future generations, the agency said in a press release.
The campaign can be seen in German-speaking Switzerland in summer 2009.
Responsible at 4B Fenster, Hochdorf: Elyne Hager. Responsible at Wave: Roger Landolt (Art Director), Peter Frey (Text/Concept), Klaus Fiebiger (Consulting).
The agency has also designed an advertising campaign for the new 4B Rennovation window with FSC-certified wood. Under the slogan "Investing correctly for generations", the toddler playing with wooden building blocks stands for the contribution to future generations, the agency said in a press release.
The campaign can be seen in German-speaking Switzerland in summer 2009.
Responsible at 4B Fenster, Hochdorf: Elyne Hager. Responsible at Wave: Roger Landolt (Art Director), Peter Frey (Text/Concept), Klaus Fiebiger (Consulting).
