What is ... Cost per Visit?

Cost per visit (CPV) is a performance-based pricing model for billing media services. Instead of being charged on the basis of advertising impressions or clicks, advertisers are charged exclusively for visits to their landing page or website. An appropriate measurement method (tracking) is generally used to record the visits that have taken place via an advertising click. Accordingly, the CPV pricing model can only be used if the advertiser and his service provider agree on what is accepted as a visit and subsequently serves as the basis for tracking, optimization, reporting and billing. Specifically, the key figure defined is how long a user must stay on a landing page or website in order to be counted as a visit.

Term explained by: Heiko Kasper, Head of Sales at Jaduda GmbH in Berlin.