Why Postfinance is now giving away advertising space
SME partnerships are very important to Postfinance. That’s why the financial institution now wants to say thank you—and is putting its business customers in the spotlight on advertising spaces across Switzerland as part of a nationwide campaign.
A bank that gives its business customers advertising space: with this campaign, Postffinance is launching an extensive appreciation campaign to thank its business customers for their trust and loyalty. Together with Jung von Matt Limmat, SME customers are to be given a stage for their business in the campaign, which is being rolled out regionally and throughout Switzerland. From now on, 20 business customers can be seen talking about their passions on specifically booked poster sites.
Customers were invited to apply
With the claim "Companies move us and we move them", Postfinance called on its business customers to apply with a video in an initial phase. A jury of experts selected 20 winners who became part of the campaign. The prize for the winning SMEs: an advertising package consisting of local (D)OOH advertising and a 30-second company portrait that will be broadcast as paid content on Postfinance's social channels.
Customers can use all subjects for their own advertising purposes. The campaign starts on November 13. The social videos will be targeted locally and the OOH and DOOH posters will be visible in the regions of the respective business customers from this date.
Responsible at Postfinance: Yvonne Schönbächler (Head of Campaigning B2B), Sibylle Graf, Daria Meier, Piranidha Yogeswaran (Campaign Management B2B). Responsible at Jung von Matt Limmat: Dominique Magnusson (Creative Direction), Max Heinen (Social Creative Direction), Finn Mangels, Dennis Wenger (Text), Stephanie Lüscher, Natalie Friedrich (Art Direction), Sandro Schmocker (Social Creation), Natascha Imfeld, Sarah Schmidt (Agency Producing), Christian Omlin (Strategy), Marianne Sauter, Pascal Fuhrer, Sara Hirt (Account Management), Dennis Hofmann (Managing Strategy Director), Wolfgang Bark (Managing Creative Director), Luitgard Hagl (Managing Creative Director and Agency Lead). Responsible at Jung von Matt Tech: Manuel Meister (Frontend Development), Joshua Kehrer, Leonard Langen (UX/UI Design), Stefanie Pfeffer (Project Management), Maya Borschein (Technical Project Management), Stefan Bruggmann (Development Lead). External partners: Responsible at Blish AG: Roman Aebi, Jessica Kottmeyer, Chiara Killer, Talia Al-Kenani (media realization), Jana Weber (project management), Fabrizio Rutishauser (image editing, managing director), Jlona Kopf (overall responsibility, managing director). Responsible at Rocket Film AG:Kerstin Reulen (Executive Producer), Vera Matta (Producer) Karo Brab (Production Coordinator), André Bause (Producer Post Production), Steve Won (Director, Cinematography, Editing, Grading). Jingle Jungle AG, Sound: Haisch Hunter Research, Casting.
