Why Amorana hides its own products at Easter
The Swiss specialty retailer for sexual wellness is launching an unconventional Easter promotion: In Schaffhausen, Wallisellen, Bassersdorf, Bülach, and Zurich, Amorana will be hiding exclusive products from its own lineup until Easter.
This year, the Easter bunny is bringing much more than just chocolate to German-speaking Switzerland. Amorana, the Swiss specialist retailer for sexual wellness, is launching a large-scale Easter treasure hunt: Exclusive Easter eggs will be hidden in the cities of Schaffhausen, Wallisellen, Bassersdorf, Bülach and Zurich from today until Easter. Those who find them can look forward to a very special surprise for their own well-being.
The hunt for unique surprises begins
From now on, increased attention is to be expected in the cities mentioned. The company has hidden products from its range in the streets. With this variation on the classic egg hunt, Amorana wants to focus on the topic of self-love and invite passers-by to find and take the high-quality items for free.
References to social media
To ensure that the search does not become a needle-in-a-haystack search, Amorana continuously publishes information on the official social media channels Instagram and TikTok. Short sneak peeks and targeted tips on the locations of the hiding places are intended to make the products easier to find. Interested parties can follow this information in real time to gain an advantage in their search.
Why all this? Because of the eggs!
When asked about the "why" behind this unconventional action, Amorana answers directly and with a twinkle in her eye: "Why are we doing this? Well, because of the eggs!" However, there is a serious message behind the humorous slogan: with this campaign, the company wants to integrate the topic of sexual health and self-love into everyday life in a playful way. It is intended to encourage people to do something good for themselves and further break down the taboos surrounding the topic of pleasure.
Keeping allowed - enjoyment guaranteed
The conditions of participation in the campaign are straightforward: Anyone who finds an Amorana egg gets to keep the contents. According to the company, the selection consists of products designed for individual use as well as for couples. The provider is thus focusing on a range that clearly stands out from conventional Easter gifts and addresses the topic of sexual health.
