Wapico opens new chapter for Vidy
The «Vidy Théâtre Lausanne» has a new program starting in the first week of May—and, since the beginning of the year, a new director: Vincent Baudriller. That’s reason enough for the theater to have a new communications agency announce the news.
Wapico was commissioned with the conception and realization of the project. The first result is a simple logo and thus also a corporate design that meets and reflects the high standards of the house, the agency said in a press release. The agency is also launching a 48-page magazine with space for everything new and interesting from Vidy and, of course, a detailed presentation of the program. Finally, F4 posters and numerous advertisements in and around Lausanne will draw attention to the fact that all kinds of things are going on at the Vidy, such as a new ticketing system.
Responsible at "Vidy Théâtre Lausanne": Vincent Baudriller (Director), Michèle Pralong (Magazine Editor), Sarah Turin (Advertising Manager). Responsible at Wapico: René Walker (creative direction/consulting), Nathalie Cotting, Jan Beyer, Carlo Piller (graphics). Photos: Charlotte Walker.
