Wanted: Young creatives
Advertising Campaign The Swiss Press Association is once again calling for entries to the «That Can Only Be an Ad» Young Creative Competition.
Generic advertising The Swiss Press Association is once again calling for entries to the Young Creative competition "Only an advertisement can do that". The Swiss Press Association's "Only an advertisement can do that" campaign is entering its fourth year in 2007. As last year, the twelve subjects are to be realized by young creative duos (born up to 1978) and a top-class jury will then select which advertisements will be placed in almost all publications in the country. In addition to the honor, interesting cash prizes will be awarded for the professional development of the winning ideas. The three best teams can also take part in the European final of the "BestYET" competition. The prize there is a trip to Cannes.
The Swiss press competition is being promoted this year by Matter & Gretener. For their subjects, the agency has styled legendary advertisers into icons in the style of holy pictures. Erik Vervroegen, Creative Director of TBWA/Paris, played along with a lot of fun with the idea. This agency has won the most lions in Cannes in the last four years.
The CD reveals his recipe for success for the next generation: "I've been doing advertising for twenty years now, and I've never had a good idea fall into my lap. There was always a lot of work involved, a lot of pain, a lot of starting over and starting again. And it takes a lot of strength not to lose the energy, the passion, maybe even the anger that it takes to create outstanding advertising."
Alex Bogusky from Crispin Porter + Bogusky and Marcello Serpa from AlmapBBDO want to provide similar encouragement in two other subjects. All three legends not only happily gave their consent to the campaign, but also sent a selection of photos "so that their canonization could be as convincing as possible", as Matter & Gretener reveals.
Andreas Panzeri
The Swiss press competition is being promoted this year by Matter & Gretener. For their subjects, the agency has styled legendary advertisers into icons in the style of holy pictures. Erik Vervroegen, Creative Director of TBWA/Paris, played along with a lot of fun with the idea. This agency has won the most lions in Cannes in the last four years.
The CD reveals his recipe for success for the next generation: "I've been doing advertising for twenty years now, and I've never had a good idea fall into my lap. There was always a lot of work involved, a lot of pain, a lot of starting over and starting again. And it takes a lot of strength not to lose the energy, the passion, maybe even the anger that it takes to create outstanding advertising."
Alex Bogusky from Crispin Porter + Bogusky and Marcello Serpa from AlmapBBDO want to provide similar encouragement in two other subjects. All three legends not only happily gave their consent to the campaign, but also sent a selection of photos "so that their canonization could be as convincing as possible", as Matter & Gretener reveals.
Andreas Panzeri
