Walter Merz is Communicator of the Month May
For twelve years and five months, Walter Merz served as managing director of BSW Leading Swiss Agencies, the association of Switzerland's leading advertising and communications agencies.
His last day on the job was in mid-May, and he handed over the reins to his successor, Peter Leutenegger. Leutenegger was one of a total of eight male presidents and two female presidents who led the BSW during the «Merz era.».
Schweizer Werbung SW explains its choice by noting that Walter Merz, with his diplomatic and calm demeanor, knows how to steer many a discussion back onto a factual track. He is a refreshingly calm and engaging colleague in the industry who deserves to be named Communicator of the Month.
