Walser Privatbank with brand identity by MetaDesign
Raiffeisenbank Kleinwalsertal is repositioning itself. In collaboration with MetaDesign, the bank has defined its new brand values: «Solidity,» «Proximity,» and «Commitment.».
Raiffeisenbank Kleinwalsertal in Vorarlberg, Austria, becomes Walser Privatbank. The decisive factor was a new strategic direction, which was planned even before the current situation on the financial markets. It focuses primarily on
The aim is to move closer to customers in Germany, sharpen its profile and thus differentiate itself more strongly from the competition, according to a press release.
The new brand was created in a multi-stage process. The new brand values of "solidity", "proximity" and "commitment" are intended to represent both the tradition from which the bank stems and also to express the emergence into a new era.
The slogan "We offer security today for tomorrow" is intended to meet customers' need for a combination of traditional solidity and reliable future potential. The new brand was officially launched on August 12, 2010.
The aim is to move closer to customers in Germany, sharpen its profile and thus differentiate itself more strongly from the competition, according to a press release.
The new brand was created in a multi-stage process. The new brand values of "solidity", "proximity" and "commitment" are intended to represent both the tradition from which the bank stems and also to express the emergence into a new era.
The slogan "We offer security today for tomorrow" is intended to meet customers' need for a combination of traditional solidity and reliable future potential. The new brand was officially launched on August 12, 2010.
