Walker infiltrates Amnesty message via 'live weather camera'
The weather sections of news portals were consistently among the most-visited pages. Amnesty International has capitalized on this trend and will launch a web campaign—developed by the Walker advertising agency—for the human rights organization on these weather pages starting next week.
The weather pages of news portals are regularly among the winners in terms of the number of hits. Amnesty International has taken advantage of this fact and is launching a web campaign developed by the Walker advertising agency on the Meteo pages from next week.
From mid-November, users of the weather pages discover the typical "live" images of various ski regions. The idyllic panoramic shots of the Riederalp are abruptly interrupted in the middle of the camera ride by video sequences of an acute human rights violation in Indonesia. The well-known sentence: "It's not happening here. But now." breaks up the disturbing online campaign. A link takes the user to the Amnesty International website and informs them of their options for stopping these intolerable situations, as the agency writes in a press release on Friday.
The idea for the campaign came from Martin Arnold and Nik Hodel, the winners of last year's ADC Young Creatives Award. The two creatives were supported in the production by Condor Films.
Responsible at Amnesty International: Paul Tschurtschenthaler. Responsible at Walker: Nik Hodel (AD), Martin Arnold (text), Patricia Meneghin, Adrian Fluri (consulting), Severin Kipfer (director & editor), Florian Studer (producer), Hendrik Wilhelms (sound design/mixing).
From mid-November, users of the weather pages discover the typical "live" images of various ski regions. The idyllic panoramic shots of the Riederalp are abruptly interrupted in the middle of the camera ride by video sequences of an acute human rights violation in Indonesia. The well-known sentence: "It's not happening here. But now." breaks up the disturbing online campaign. A link takes the user to the Amnesty International website and informs them of their options for stopping these intolerable situations, as the agency writes in a press release on Friday.
The idea for the campaign came from Martin Arnold and Nik Hodel, the winners of last year's ADC Young Creatives Award. The two creatives were supported in the production by Condor Films.
Responsible at Amnesty International: Paul Tschurtschenthaler. Responsible at Walker: Nik Hodel (AD), Martin Arnold (text), Patricia Meneghin, Adrian Fluri (consulting), Severin Kipfer (director & editor), Florian Studer (producer), Hendrik Wilhelms (sound design/mixing).
