Walker: No surprises with Hyposwiss Private Bank
Seit Dienstag ist die erste Imagekampagne von Walker für die Hyposwiss Privatbank zu sehen. Diese vermittelt unter dem Claim «Expect the expected», dass beim Unternehmen die traditionellen Werte einer Privatbank im Vordergrund stehen: Verantwortungsbewusstsein, Kundenorientierung und Sicherheit.
The strategic basis for this communicative realignment is the positioning "Taking the excitement out of banking", which was developed over several months together with the bank and some of its clients. Especially in the current climate, Hyposwiss Private Bank feels more encouraged than ever to actively promote its "conservative approach", Siegfried R. Peyer, CEO of Hyposwiss Private Bank Zurich, was quoted as saying in a press release. According to Declan McAdams, General Manager Hyposwiss Private Bank Geneva, the financial institution wants to offer its clients long-term solutions that focus on security. When it comes to money, the bank does not want any surprises.
New advertisements will be placed several times a week in the NZZ, Le Temps and other key media. These will each address different aspects of the private bank's approach and services in a simple and direct manner.
New advertisements will be placed several times a week in the NZZ, Le Temps and other key media. These will each address different aspects of the private bank's approach and services in a simple and direct manner.
Responsible at Hyposwiss Private Bank Zurich: Hansjürg Christen (Head Business Development & Finance), Marisa De Faveri Schweizer (Head Marketing & Communication). Responsible at Hyposwiss Private Bank Genève: Carole Vogel-Ringli (Head Marketing & Communication). Responsible at Walker: Pius Walker (CD), Martin Arnold/Heinz Helle (text), Golf Nuntawat/Steffi Huber (AD), Cornelia Nünlist/Lisa Binkert (consulting).
