Walker: A love story staged for Kein & Aber
Seit einigen Tagen lassen sich Em und Dex, ein mysteriöses Paar, über Plakate und Zeitungsanzeigen (Hass-)Liebesbotschaften zukommen. Die Teaser sind Teil einer Kampagne der Walker Werbeagentur für einen neuen Roman, der bei Kein & Aber erschienen ist.
The messages give a foretaste of the complicated, sometimes funny, sometimes sad and sometimes simply beautiful relationship between the two protagonists Em and Dex in the novel "Two in a Day" by David Nicholls. The subjects appeared as handwritten teaser posters and advertisements. And now as a resolution. Over 400 people have already called the published cell phone number 076 247 99 54, listened to Em's message and left messages.
Responsible at Kein & Aber: Peter Haag (publisher). Responsible at Walker: Pius Walker (CD), Heinz Helle, Martin Arnold (text), Stefanie Huber (AD), Signe Fleischmann, Rahel Witschi, Stefan Jandl (graphics), Cornelia Nünlist (consulting)
