Walder Werber: Savings campaign realized for Bank Linth
Under the slogan «Wishes Come True» (Wüwewa), Bank Linth donates a portion of every franc deposited to help children in need in the Linth region. Walder Werber is raising awareness of this through a campaign. The message: Anyone saving for a big dream with a savings account is also helping children fulfill their little wishes.
In addition, the campaign aims to highlight that there are families and children in the region who are less well-off financially and rely on support. Instead of using stock photos, the campaign features photographs of children from the region. Authenticity is the campaign’s top priority, according to the advertisers.
Walder Werber is promoting the campaign through select billboard locations, direct mail campaigns, in the storefront windows of Bank Linth branches, and at ATMs. In addition, a song was composed that is sung by children and the Wüwewa Microsite can be used as background music or downloaded as a ringtone. Another key part of the campaign is the Wüwewa Kit: T-shirts, balloons, and buttons related to the campaign can be ordered online and have been distributed to Wüwewa ambassadors in the region. These are intended to help spread the messages virally. Furthermore, the campaign is supported by regional media, which report directly on the affected children and their wishes.
Walder Werber is promoting the campaign through select billboard locations, direct mail campaigns, in the storefront windows of Bank Linth branches, and at ATMs. In addition, a song was composed that is sung by children and the Wüwewa Microsite can be used as background music or downloaded as a ringtone. Another key part of the campaign is the Wüwewa Kit: T-shirts, balloons, and buttons related to the campaign can be ordered online and have been distributed to Wüwewa ambassadors in the region. These are intended to help spread the messages virally. Furthermore, the campaign is supported by regional media, which report directly on the affected children and their wishes.
Responsible at Bank Linth: Fredy Geisser, Thomas Haas, Nicole Gillhausen. Responsible at Walder Werber: Sandro Walder (Overall Responsibility), Tobias Fluck (Creative Director), Sascha Völki (Art Director), Daniel Wegmüller, Susann Birrer (Copywriter), Michael Döös (Graphic Designer), Murielle Bender, Martina Hirzel (DTP), Tanja Büsser, Daniela Heidt (Consulting).
