Walder, advertiser creates gold-rush atmosphere in Uster
Oberland Garage relied on Walder, Werber for its September exhibition. The brief was to design and implement an event communication including a key visual.
Under the title "Gold digger atmosphere in Uster", Walder, Werber designed an invitation mailing in the style of an illustrative treasure map with lots to discover. The aim was to publicize the "treasures" in the form of a euro bonus and various rewards and thus generate as many exhibition visitors as possible.
Responsible at Oberland Garage: Annemarie Müller, Evelyn Baumgartner. Responsible at Walder, Advertiser: Anna Morf (overall direction), Tobias Fluck (CD), Gregor Szabo (graphics and illustration), Philipp Ammeter (text).
