Walder, advertiser: Auto Discount Uster shows the Tiger
40 brands, 600 cars—Auto Discount Uster is Switzerland’s largest car dealership. Walder, Werber is developing and producing three TV and promotional spots that will begin airing immediately to promote all current special offers on regional stations and online.
With monster discounts, price crashes and hamster weeks, the best conditions when buying a car are a matter of course here. However, not everyone is aware of this and so the pensioner Ruedi, the emotional Italian and the self-confident "rocker" hone their negotiating strategy.
Responsible at Auto Discount Uster: Gianluca Di Modica (Marketing). Responsible at Walder, Advertiser: Sandro Walder (overall direction); Stefan Moeschlin (concept/text), Corsin Kessler (graphics). Film production: Alex Szombath (director and camera).
