Doris Leuthard's election advertising is fit for a museum

A promotional gift from Doris Leuthard's 1999 election campaign has become part of the Aargau Historical Museum's collection. The CVP had distributed shower bags with the words "refreshing Aargau" on them. The promotional gift from the campaign for the federal elections is an "object with a connection to history", said museum director Daniela Ball on Friday in response to a report in the Aargauer Zeitung newspaper. It is important that the history of the shower bag is also documented. In 1999, the Aargauer Zeitung newspaper wrote an article about the unusual advertising campaign with the headline "The election hit: showering with Doris". The headline became a catchphrase and was also repeatedly quoted in the media in the run-up to last Wednesday's Federal Council election. The CVP Aargau distributed a total of 20,000 copies of the bag with Leuthard's colorful image during the 1999 election campaign. Leuthard had stood for the Council of States and the National Council. The people elected her to the National Council.