VW advertises with new RTLII special form

On May 12, during the feature film "Gegen jede Regel", the key visual from the Volkswagen TV commercial appears on the screen: The RTL II logo transforms into a basketball and bounces through the picture - directly into the 30-second Volkswagen commercial. Here, the ball also remains visible in the background before bouncing back into the movie. The program split is RTLII's latest special form of advertising, which was developed by the marketer EL Cartel Media in Munich together with the media agency MediaCom from Düsseldorf, writes new-business.de. The spots are integrated into thematic environments, and a program note with a countdown is also displayed.