VSE: Playing into the future of electricity with an online game
The Association of Swiss Electricity Companies (VSE) has expanded its "Electricity Future" campaign. A new online game, a mixture of simulation and strategy game, allows users to experiment with the topic of "electricity in everyday life" in an entertaining way.
The residents of an apartment building form the scenario of the game. These include the Kübler architecture firm, grandma Leni Moser, the Roselli family and a shared flat. They all have preferences and hobbies that they pursue. In their everyday lives, they are confronted with numerous energy-related issues: Buying a television or air conditioning. Or the choice of transport to get to work. As an energy coach, each player is responsible for all the people and the building services. When making decisions, it is not only important to keep an eye on electricity consumption, CO2 emissions and the budget, but also the satisfaction of the residents. One of the prizes is an e-scooter.
The aim of the Swiss electricity supplier's "Electricity Future" campaign is to deepen understanding of topics such as electricity and energy efficiency among a broad target group. The online game can also be played in French (Avenirelectricite.ch) or Italian (Futuroelettricita.ch).
The aim of the Swiss electricity supplier's "Electricity Future" campaign is to deepen understanding of topics such as electricity and energy efficiency among a broad target group. The online game can also be played in French (Avenirelectricite.ch) or Italian (Futuroelettricita.ch).
Responsible at the Association of Swiss Electricity Companies (VSE)Dorothea Tiefenauer (Head of Communications and Human Resources). Responsible at Prime Communications, ZurichPhilipp Metzler (PR), Andreas Sedmak (Marketing Communication), Basil Hangarter (CD), Sven Christinger (AD), Erwin Lötscher (DTP), Jessica Walther, Sandra Jerczyinski ((Consulting). Partners: Liip, Ala Webstatt, Spoiled Milk (Game), Nemuk (Online Advertising), The Generation Media (Media)
