Voser advertising opens mouth for healthy family medicine
On April 1, 2007, family doctors are calling for a virtual demonstration. On the website www.pro-hausarzt.ch, they are speaking out against the lack of new recruits and the neglect they face from policymakers and health insurance companies.
On April 1, 2007, family doctors are calling for a virtual demonstration. On the website www.pro-hausarzt.ch, they are campaigning against the lack of new blood and the neglect of politics and health insurance companies. The cross-media public campaign was created by Voser Werbung. The small Zurich agency won over the Swiss Society of General Practice (SGAM) in a pitch. The campaign for the "Day of Swiss General Practitioners" on April 1 uses the image of the general practitioner's tongue examination. The core message is: "Open your mouth for healthy family medicine in Switzerland".
The classic advertising measures such as posters and rail posters have the task of leading as many users as possible to the website. Practice posters and free postcards are also used.
The classic advertising measures such as posters and rail posters have the task of leading as many users as possible to the website. Practice posters and free postcards are also used.
