Watch out, Sportplausch Wider is back

Campaigns: At Sportplausch, the name says it all—and that’s true again this spring, as the new creative concepts from the team at Publicis demonstrate.

Campaigns At Sportplausch Wider, the name says it all - and this spring is no exception, as evidenced by the new subjects from the creative team at Publicis, one of which dramatizes the monkey speed of Wider's downhill bikes with astonishing simplicity using a radar box on a forest path. The other two subjects also use virtuous wit to get to the heart of the danger of Wider racing bikes: by buying such devices, you risk making the acquaintance of nurses. The Publicis people are still pedaling for the city bikes. A subject is planned for the end of June. New radio spots can already be heard, in which a certain Radio Free Walliselle interferes with the regular Radio 24 program. Because Free Walliselle is even allowed to break into the middle of a running piece of music, the pirate prank looks deceptively real.

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