In front of the TV, all Romands are (still) the same
However, TSR continues to lose market share
TSR continues to lose market shareBy Anita Vaucher Television in French-speaking Switzerland has been losing market share slightly but steadily since 1998. However, the French private channel M6 and the small special interest channels are making gains. TSR has an image problem with media and advertising experts, which is to be solved with improved communication.
It's business as usual, one is tempted to say, if one takes a closer look at the 2001 viewing figures for Télévision Suisse Romande (TSR). Just over one million French-speaking people watch television on TSR every day. The French-speaking Swiss remain loyal to their television. Only "Loft Story", the counterpart to "Big Brother", caused younger viewers in particular to increasingly switch to M6 during the summer months. Older viewers, however, hardly seem to succumb to the temptations of M6.
M6 is in third place behind TSR and TF 1 among viewers aged 15 to 44. M6's market share increased from 7.4 percent in 2000 to 8.8 percent last year. That of TF1, TSR's main competitor, weakened slightly from 16% to 15.9%.
Lack of sporting events causes market share to fall
TSR's market share has also fallen, from 32.2% to 31.1%. This means that the French-speaking Swiss broadcaster is sinking even further towards the magic threshold that TSR director Gilles Marchand recently mentioned in an interview, namely that the market share should never be below 30 percent.
Raymond Vouillamoz, program director of TSR, has an explanation for this renewed slump, albeit not an entirely convincing one: odd-numbered years have always been less blessed with international sporting events, and the French-speaking Swiss broadcaster's programming during the broadcast of "Loft Story" did not provide a counterbalance in time. Be that as it may, the management in the Geneva television tower will have to come up with something if they want to keep their market share above the 30 percent mark in the long term.
Media and advertising agencies targeted
Gilles Marchand wants to sell the channel better to media and advertising people in future. There is a completely false image of TSR's positioning in the market compared to TF1 and M6, he told WerbeWoche. And it is not without pride that he points to the latest result, according to which TSR is the superior leader among viewers in all age groups. In the 15 to 24 age group, TSR dominates with a 23% market share compared to TF1 with 18% and M6 with 16%, and in the 25 to 44 age group, TSR even has a 16% lead over M6.
There are also plans to rethink the structure of the second broadcasting channel TSR2, which alternately serves as a platform for sport or cultural events as required. The placement of advertising time on this channel is therefore correspondingly difficult.
It's business as usual, one is tempted to say, if one takes a closer look at the 2001 viewing figures for Télévision Suisse Romande (TSR). Just over one million French-speaking people watch television on TSR every day. The French-speaking Swiss remain loyal to their television. Only "Loft Story", the counterpart to "Big Brother", caused younger viewers in particular to increasingly switch to M6 during the summer months. Older viewers, however, hardly seem to succumb to the temptations of M6.
M6 is in third place behind TSR and TF 1 among viewers aged 15 to 44. M6's market share increased from 7.4 percent in 2000 to 8.8 percent last year. That of TF1, TSR's main competitor, weakened slightly from 16% to 15.9%.
Lack of sporting events causes market share to fall
TSR's market share has also fallen, from 32.2% to 31.1%. This means that the French-speaking Swiss broadcaster is sinking even further towards the magic threshold that TSR director Gilles Marchand recently mentioned in an interview, namely that the market share should never be below 30 percent.
Raymond Vouillamoz, program director of TSR, has an explanation for this renewed slump, albeit not an entirely convincing one: odd-numbered years have always been less blessed with international sporting events, and the French-speaking Swiss broadcaster's programming during the broadcast of "Loft Story" did not provide a counterbalance in time. Be that as it may, the management in the Geneva television tower will have to come up with something if they want to keep their market share above the 30 percent mark in the long term.
Media and advertising agencies targeted
Gilles Marchand wants to sell the channel better to media and advertising people in future. There is a completely false image of TSR's positioning in the market compared to TF1 and M6, he told WerbeWoche. And it is not without pride that he points to the latest result, according to which TSR is the superior leader among viewers in all age groups. In the 15 to 24 age group, TSR dominates with a 23% market share compared to TF1 with 18% and M6 with 16%, and in the 25 to 44 age group, TSR even has a 16% lead over M6.
There are also plans to rethink the structure of the second broadcasting channel TSR2, which alternately serves as a platform for sport or cultural events as required. The placement of advertising time on this channel is therefore correspondingly difficult.
