Of sons and daughters

Lenzlinger Söhne AG, one of the most important Swiss companies in the finishing trade, is celebrating its 150th anniversary in 2012. In spring 2011, following an agency evaluation, the company commissioned Walder, Werber with the entire anniversary communication, from brainstorming, conception and planning to the realization and implementation of all measures. The work began with the creation of a motto and the matching key visual around the new claim "Solution, performance, passion". Walder, Werber then developed the golden nail as a consistent key visual, in line with the motto: Lenzlinger Söhne AG has been doing nails with heads for 150 years. With a wide range of measures to mark the anniversary, the agency is giving life and value to these three terms from the claim. At the heart of the anniversary communication is the animated anniversary film, which Walder, Werber produced in cooperation with Encore Pictures and Le Mob. The film tells the 150-year story in 140 seconds and can be seen on the anniversary microsite, among other places www.lenzlinger150.ch. The microsite serves as a hub for the entire anniversary communication, as an information platform for the historical background of the company, the five Lenzlinger generations and the anniversary events. Another highlight is the multimedia journey through time, a three-dimensional exhibition for all the senses with numerous interactive panels that are used at events and trade fairs.

Walder, Werber designed around 20 panels that directly invite exhibition visitors to discover and participate. In addition to these core measures, all accompanying communication measures were created - from the anniversary logo to the complete anniversary branding, event invitations, various DM campaigns, an anniversary calendar, special building and vehicle signage and PR work. All in all, a moving anniversary year, emotionally staged as a world of experience for all the senses. Numerous activities for 2012 kicked off at the end of January with the opening of the anniversary book, which was produced by the Association for Economic History Studies and published in the "Swiss Pioneers of Business and Technology" series. (pan)

Since 1862, Lenzlinger Söhne AG has developed from a small sawmill and carpentry business into an internationally active company in the finishing trade. Today, with over 250 employees, 5 branches in Switzerland and one each in Vienna and Shanghai, it is one of the most important players in its sector. The company has remained in family hands since it was founded. Now in its fifth generation. Dr. oec. Karin Lenzlinger Diedenhofen manages the company operationally and her sister Dr. iur. Annette Lenzlinger Vandebroek chairs the Board of Directors.