Von Salis makes with Process "Wine Simply Fine
Following a rebranding for the Graubünden-based wine merchant and winemaker von Salis, Process has now also developed the names and product identities for two new summer wines.
"Wein Einfach Fein" and "Wein Einfach Offen" are the first von Salis wines to be launched after the relaunch.
They are modern, innovative and uncomplicated summer wines for a young target group, which the winemaker von Salis was the first to launch with a new corporate identity. The two Graubünden Pinot Noir are a limited edition for the summer of 2016. The grapes for them come from over 80 vine growers from Fläsch, Maienfeld, Jenins, Malans, Zizers and Trimmis.
The product identities and names developed by Process are as simple and modern as the wines: "Wein Einfach Fein" for the more elaborate, noble wines and "Wein Einfach Offen" for the contemporary house wines.
The play in the typography with different font styles symbolizes the mixture of grapes - the stripes the layers of earth on which the grapes grow. Thus, the wine labels in the primary colors red and black are also unaffected, rich in contrast, striking and a real eye-catcher on the shelf and on the table.
