From smart to classic

Trend gifts Which item suits us best, where does the logo come into its own? Advertising Week took a look around some retailers with just under three months until the festive season. There is still just enough time for a special thank you to business partners, customers and employees. Given the order situation at most suppliers of such gifts, the good mood seems to have returned. But what should it be? It's not the "what" but the "how" that counts, says Beat Nolze, consultant at HvS Trading. "Whether a promotional item is 'received' by the target audience depends to a large extent on how it is presented and handed over. Even some unspectacular consumer goods are well received if they are handed out in an appealing way," he says. He also recommends precise dosing, i.e. targeting the target group as precisely as possible, rather than using a watering can. This is why originality and trend accuracy are also particularly important in this communication discipline, so that the identification effect of the objects corresponds to the image of the company. Seen in this light, the usual key ring, ballpoint pen or another calendar can be just as appropriate for some occasions as the ever-popular Swiss brand products from Victorinox, Caran d'Ache and Hallwag Kümmerly + Frey for others. Depending on the area of application and requirements, whether for a company anniversary, as a trade fair gift, mailing booster or at the end of the year, the requirements profile for the promotional item can vary greatly. Talking to a promotional product professional often leads to solutions such as high-profile and affordable unique items that you hadn't even thought of before.
A personalized emergency coffee supply is good for the heart and soul - and thanks to the mug, the corporate gift has a longer half-life (Siegrist promotional products).
Everyday gift writing instrument? If the quality is right and it can be used to write without tiring, it often accompanies the customer for months. With Racol's pens, photos, graphics or text can be placed well protected behind the transparent clip cover.
Original, three-dimensional advertising magnets not only fix the shopping list to the fridge, but also serve as a daily reminder of the product and the brand (Lacoray AG Promotion).
The fashionable shoulder bags Stripes (Pandinavia) made of nylon with multi-colored stripes offer a new kind of finishing option and were a favorite at the X trade fair; minimum order quantity 250 pieces.
The rear-view mirror for the wrist of sporty and modern consumers comes from Walter Berger GmbH and should provide the hoped-for surprise effect.
Perceive with all your senses: Lip balms with sun protection factor 20 are not only intended for the cold season, but communicate for the sender all year round. Supplier Wipex uses vanillin of plant origin as a flavoring and six frosted colors as packaging.
The fluorescent AM/FM radio "Moodlight" surprises with its flowing color changes and is distributed by Hes Idea, Pandinavia and Siegrist.
Lacoray created a decorative Christmas gift for the brokerage firm GWP Insurance Brokers of the DaimlerChrysler Group: a storm lantern, elegantly packaged in a printed wooden sliding box lined with straw.
Motto: "Trust creates security".
The Stamps clock can be stuck to any object several times without leaving any residue. The entire clock can be freely designed with Medic Créatif.
For calendars and timetable systems in all cover variants, formats and special concepts, specialist Aumann-Primex is recommended, among other things, with the exclusively distributed Brunnen brand from Baier & Schneider. Here: an aluminum companion.
Practical for connoisseurs: The double-walled thermo mug made of steel, with a rubberized surface on the outside, non-slip base and lid with drinking slot, is beautifully designed. Pandinavia offers it for orders of 300 or more.
Lounging-Mood can be branded for customers. The idea came from Oliver Lawson, who sells the weatherproof and easy-care, oversized party cushions in three sizes and nine colors at Loungepillow.ch. Up to five people can make themselves comfortable on the large Lounge Pillow both indoors and outdoors.
Art print cards in gift sets and calendars made in Switzerland, such as this one from Spogart, are particularly popular with global companies, as they convey a precious, original elegance that is often associated with Switzerland.
Daily surprises from the reusable Advent calendar turn anticipation into the greatest joy. If you turn the 24 boxes over, you have a neutral collection container, white
Dealer Hes Idea about "Saint Nick".
For the office chic: the Troika racing car awakens the play instinct and keeps the office desk tidy (Medic Créatif).
Wipex, the Swiss general representative of Schwan Stabilo, is now having the Spotlight ballpoint pen fitted with a leak-proof large-capacity refill made in Switzerland.
"Darling, I've shrunk your Stabilo!" Racol Partner's shiny mini sympathy carrier is available in four colors and in cases of two or four.
Sports equipment as a gift would generally be popular, but often has the problem of bulkiness. The new trend item from Hes Idea therefore arrives just in time for the sledging slopes: the Body-Board H1
in two sizes, for adults and for children.