Of nails and other heads
Luca Aloisi on the ADC image of some of its German members.
Luca Aloisi on the ADC image of some of its German members. Press conferences held by creative juries are often a feast for the media. On this playing field of narcissists, nerves are often so frayed after days of debate that animosities open up huge rifts and the all too human comes to the fore.ADC Germany is no exception, having awarded its nails for the most creative advertising work a few days before Good Friday this year. The scandal did not go unnoticed: Due to a publicized insider case, an ADC jury chairman threatened the journalists that the club would exclude them in future and could live quite well without them.
The fact that this expression of respect left everyone speechless was probably due to the absurd threat. And to the fact that the journalists who flew in from all over Europe were presented with a grimace that our neighboring country is doing its best to shake off. In its memorability, the unrestrained ADC member overshadowed a global image campaign for Germany, which the agency group Scholz & Friends had presented to the journalists shortly beforehand: Germany is to be positioned as the "Land of Ideas". However, it only took one hothead to make the image aimed at by the federal government and the Federation of German Industries look contrived.
I don't want to hold this slip against the author and suspect that there is something wrong with his ADC image. After all, although German advertisers shine at international competitions, their everyday lives look completely different. As long as almost every second TV viewer consistently zaps away during commercial breaks, arrogance is out of place. Especially when it comes to the media, which reinforce the ADC message of rewarding creativity.
The words of ADC board spokesman Michael Preiswerk, who pleads for more fun and less seriousness in his own ranks, are praised.
> Luca Aloisi, Head of Marketing & Communication
The fact that this expression of respect left everyone speechless was probably due to the absurd threat. And to the fact that the journalists who flew in from all over Europe were presented with a grimace that our neighboring country is doing its best to shake off. In its memorability, the unrestrained ADC member overshadowed a global image campaign for Germany, which the agency group Scholz & Friends had presented to the journalists shortly beforehand: Germany is to be positioned as the "Land of Ideas". However, it only took one hothead to make the image aimed at by the federal government and the Federation of German Industries look contrived.
I don't want to hold this slip against the author and suspect that there is something wrong with his ADC image. After all, although German advertisers shine at international competitions, their everyday lives look completely different. As long as almost every second TV viewer consistently zaps away during commercial breaks, arrogance is out of place. Especially when it comes to the media, which reinforce the ADC message of rewarding creativity.
The words of ADC board spokesman Michael Preiswerk, who pleads for more fun and less seriousness in his own ranks, are praised.
> Luca Aloisi, Head of Marketing & Communication
