Von Engsberg launches opening campaign
The new Domus Studio in St. Gallen’s Old Town has opened. The agency behind the project, Von Engsberg, completely turned a shared apartment upside down for the opening campaign.
The new Domus Studio celebrated the opening of its second location at Spisergasse 42 with numerous activities and surprises. The focus was on the neighboring shared apartment of the Wehrle brothers and their friends. The apartment was completely refurnished especially for the opening and was transformed into a showroom for two days.
"We find that our products come into their own even better when they are displayed in a private context," says Domus Managing Director Marc Künzle. Under the motto "Ufenes Cüpli bi Wehrle's", the apartment was open to all visitors during the opening days. The various home and design favorites from brands such as Vitra, Nils Holger Moormann, Artemide and Freitag could be purchased on site at discount prices.
Responsible at Domus Studio: Marc Künzle (Managing Director). Responsible at von Engsberg Agency for PR & Events, Zurich: Daniel Steiner (idea, concept, overall responsibility), Pat von Engsberg (planning), Thomas Edelmann (photo), Gerald Joeri (film production).
