Sunrise store developed by AY&R opens in Geneva

Advico Young & Rubicam, in collaboration with the young Swiss designer Thilo Brunner from fuenteYfuente, has developed the concept for a Sunrise store in Geneva, which was recently opened. According to the press release issued on Tuesday, the task was to implement an innovative retail idea that would give mobile entertainment a prominent place as an important future market in the telecom industry. According to the press release, a series of store concepts were therefore developed that deliberately break with the previous conventions of the telecom industry, allowing customers not only to try out and buy products, but also to entertain themselves with video games, surf the Internet or download ringtones, music and short films directly to their cell phones via Bluetooth. As the entire store is on castors, it can be moved quickly and easily for special occasions or simply to rearrange the store. The store is furnished with specially designed furniture. As a reference to an icon of consumer electronics, the cell phones are presented under original Technics record player covers.