Surrounded by madness
Luca Aloisi on Opel's crazy marketing campaign and the delusions of creative directors.
Cars For years, car owners and drivers have been
-owners in Switzerland are suffering from a virulent purchase blockade epidemic. Only
It can be countered by indecent price reductions. These drive
but the now completely impoverished car dealers into madness and
their advertisers into public channels, because they now live a life without
free state coach. What unworthy conditions!
The fact that such a cut in the standard of living of a creative person is not
remains without consequences is as clear as it is worrying. This also proves
Opel's new 111-hour premium promotion, during which in Switzerland
conditions will be like those in a loony bin. The Creative
Director has illustrated this with an extremely apt motif:
young woman, the giggly type, visibly exalted and as if by a
Shaken with fever, appears at the Opel representative with a hairdryer cap. Like this
She reacted strongly and immediately to the promotion. Truly, it
There are hardly any more obvious reasons for losing one's mind. Whether
this attack subsides with the purchase of an Astra, Zafira or Meriva, the
unfortunately not clear from the advertisement. You should therefore be careful, and
Continue scrolling when you see the promo ad if there are any signs of
delusional states occur. The madness offensive lasts until the 4th.
February. We have warned you. (la)
-owners in Switzerland are suffering from a virulent purchase blockade epidemic. Only
It can be countered by indecent price reductions. These drive
but the now completely impoverished car dealers into madness and
their advertisers into public channels, because they now live a life without
free state coach. What unworthy conditions!
The fact that such a cut in the standard of living of a creative person is not
remains without consequences is as clear as it is worrying. This also proves
Opel's new 111-hour premium promotion, during which in Switzerland
conditions will be like those in a loony bin. The Creative
Director has illustrated this with an extremely apt motif:
young woman, the giggly type, visibly exalted and as if by a
Shaken with fever, appears at the Opel representative with a hairdryer cap. Like this
She reacted strongly and immediately to the promotion. Truly, it
There are hardly any more obvious reasons for losing one's mind. Whether
this attack subsides with the purchase of an Astra, Zafira or Meriva, the
unfortunately not clear from the advertisement. You should therefore be careful, and
Continue scrolling when you see the promo ad if there are any signs of
delusional states occur. The madness offensive lasts until the 4th.
February. We have warned you. (la)
