From the stream to the Rio Grande

WHS, Zurich, demonstrates what data flow means for Riodata

WHS, Zurich, demonstrates for Riodata what data flow meansConsiderate tongues need more time to transmit information than loose mouths. When it comes to data transmission on the Internet, an ISDN connection is equivalent to Smetana's tone poem "The Moldau", while a DSL connection is equivalent to the overture to Rossini's "William Tell". Almost all providers of DSL broadband technology operate with the argument of speed. A campaign designed by WHS, Zurich, for Riodata Switzerland also demonstrates this benefit. However, because an abstract subject of this complexity cannot be communicated effectively in the few moments in which an advertisement is seen, the campaign speaks more in pictures than with tongues. page 10

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