Volvo drives into the green
With Dorland, a creative advertising spirit is sweeping through the Swedish automaker
Dorland brings a creative advertising spirit to the Swedish car manufacturerTwo advertisements by the Zurich agency Dorland for the Titanium Grey special edition of the Volvo S40 and V40 are traveling the less frequented road of creative car advertising. The subjects form the image part of the presentation. To emphasize the aesthetics of the titanium grey metallic paintwork, the advertisers made use of unusual stylistic devices: instead of format-filling images of cars, mundane objects such as a clothespin are depicted - the end of the fast-paced driving scenes and the eternally curly-haired woman motifs?
More articles on Saab's communication strategy and the car advertising landscape in Switzerland from page 10 onwards
More articles on Saab's communication strategy and the car advertising landscape in Switzerland from page 10 onwards
