Volkswagen becomes sponsor of the Swiss Football Cup
Volkswagen will be the presenting sponsor of the Swiss Soccer Cup. This soccer sponsorship is intended to further raise awareness of the Blue Motion sustainability initiative. Volkswagen dealers will also be given a platform to showcase themselves at the regional level.
Volkswagen will be the presenting sponsor of the Swiss Football Cup for the 2009/2010 and 2010/2011 seasons. VW is thus continuing its international sponsorship strategy in Switzerland. The name "Swiss Cup" will be retained. The partnership focuses on the Blue Motion sustainability initiative. Under the name "Blue Motion Technologies", Volkswagen bundles environmental technologies that reduce fuel consumption and CO2 emissions. This label is to be further publicized with the football commitment. Volkswagen is also using the Swiss Cup as a platform for Volkswagen dealers to present and position themselves regionally.
(Caption from left to right: Peter Gilliéron (Swiss Football Association SFV), Domenico Gaito (Head of Brand VW), Robert Breiter (SFV). Picture: VW / AMAG Automobil- und Motoren).
