Volkswagen appoints Jung von Matt Spree as global social media lead agency
Going forward, the Volkswagen brand will rely on Jung von Matt Spree for its global social media communications. The agency will provide support in the form of digital strategic consulting and the management of all global social media channels at the headquarters level, including Instagram, TikTok, YouTube, LinkedIn, Threads, and Facebook.
The Volkswagen brand has appointed Jung von Matt Spree as its global social media lead agency. With immediate effect, the Berlin-based agency will assume responsibility for the further development of the brand's presence on all social media platforms, including Instagram, TikTok, YouTube, LinkedIn, Threads and Facebook.
The collaboration between Volkswagen and Jung von Matt Spree covers a broad range of services: digital strategic consulting, management of all global social media headquarters channels, community building, social campaigning and content production. The aim is to further strengthen Volkswagen in the digital space, ensure a consistent brand presence and position the brand as an emotionally charged and desirable volume brand.
Social media as a strategic touchpoint
Sebastian Dreiskämper, Director Social Media & Comms Steering at Volkswagen, explains: «Social media is one of our most important touchpoints. Our aim is not only to tell Volkswagen stories in an authentic and original way, but also to actively involve our community and inspire them in the long term. In Jung von Matt Spree, we have found a partner that impresses us with its in-depth digital expertise, strategic clarity and extensive experience in managing global brands - and with a team that is an excellent fit for us, both professionally and personally.»
Franziska Spiess, Managing Director at Jung von Matt Spree, adds: «Volkswagen moves millions of people worldwide. It is precisely this size and relevance that we want to make tangible on social media. Our aim is to use social as a strategic platform to give the brand a clear profile, give it a cultural charge and thus establish a deep connection with our target groups worldwide.»
The partnership between Volkswagen and Jung von Matt Spree has already begun. The agency will support the Brand Communications team in the strategic development of the brand's digital presence and manage all global social media headquarters channels.
More information: https://www.jvm.com
